The Age-Restricted Sales Campaign ran from Monday 19th May to Friday 11th July 2025. While the campaign is no longer live, all resources remain available for continued access and use.
This page brings together everything from the campaign, including:
Resources for Business Owners – practical tools and guidance to help ensure compliance with age-restricted sales legislation.
Community Awareness Pack – designed to support local engagement and education.
Feel free to explore and download the materials below to continue promoting responsible sales practices in your community.
This toolkit is designed to help businesses ensure they are complying with age-restricted sales laws and protecting themselves from legal consequences.
Selling age-restricted products to underage individuals can result in serious consequences for your business. To avoid fines or prosecution, always verify age using an approved form of ID. Use this checklist to aid compliance.
This refusals log is designed to help prevent underage sales. It may help you provide a defence of ‘all reasonable precautions and all due diligence’ in the event of a sale of age-restricted products from your premises.
Always ask for proof of age if a customer looks under 25.
Challenge 25
This policy helps protect your business and makes refusals easier.
Keep a Refusals Register
Track any sale refusals to demonstrate due diligence.
Train Your Staff
Ensure employees understand the law and how to enforce it.
Why This Matters
Many retailers assume their store is compliant, but have you checked? Enforcement is increasing, and penalties are tough—stay ahead by making compliance part of your daily routine.
Staff hesitate to challenge customers
Fake IDs are more convincing than ever
Retailers don't monitor refusals or conduct refresher training.
