New Campaign Launches to Tackle Underage Sales of Age-Restricted Products
A new campaign has launched to raise awareness of the illegal sale of age-restricted products to underage people, including alcohol, vapes, knives and tobacco.
The Right Age, Right Salecampaign highlights the risks of underage sales and proxy sales (where adults purchase age-restricted products on behalf of minors). It also provides information on how to report concerns anonymously to Trading Standards to help protect young people and communities.
Many retailers assume their store is compliant, but have you checked? Enforcement is increasing, and penalties are tough—stay ahead by making compliance part of your daily routine.
Underage access to alcohol, vapes, knives and tobacco is illegal and puts young people at risk.
Businesses must follow the law by checking ID and applying Challenge 25 correctly.
Proxy sales are a criminal offence—adults buying age-restricted products for underage people can face fines and legal action.
What You Can Do
Report concerns anonymously
If you suspect a business is selling age-restricted products to underage customers, you can report it confidentially to Trading Standards.
Recognise the signs of illegal sales
Look for missing Challenge 25 signage, failure to check ID, or adults buying for underage customers.
Raise awareness in your community
Share campaign resources to help prevent underage sales before they happen.
