Counterfeiters Take Advantage Of Labubu Doll Craze

Signs of a counterfeit product

While Labubu is owned by a company called POP Mart, the packaging may not say Labubu but instead say Exciting Macaron. The key indicator that these items are counterfeit will be the price, with genuine Labubu dolls ranging from £13.50 for a key ring and between £17.50 and £200 for soft dolls. We have seen the Big into Energy Labubu dolls being sold between £10 and 12, which is substantially less than we would expect a consumer to pay for a genuine product.

There is also a safety concern with the sale of the counterfeit products due to the small parts on the doll not being robust and capable of being detached and swallowed by a child.

Trading Standards advice

We are now advising businesses to only purchase these products through official channels to ensure it’s a genuine product. Should you be offered these dolls without receipts and not through official suppliers, you need to be mindful that the product is likely to be counterfeit, and we would advise you not to purchase them.

The consequences of selling counterfeit items are serious. Offenders can face up to 10 years in prison and/or an unlimited fine. Additionally, Trading Standards can seize assets and recover proceeds from this illegal activity.