Taxi! – Encouraging local taxi drivers to review their lifestyle and make positive changes

Taxi! was a one-year pilot project developed by the Walsall Council Creative Development Team to encourage local taxi drivers to review their lifestyle and make positive changes. Since the culture of taxi driving involves long, unsociable hours and many taxi drivers work more than one job to support their families, the project focused on encouraging drivers to make small lifestyle changes within their working lives, such as drinking more water and swapping junk food for healthy snacks.

Taxi! FULL case study 2011