Staff hesitate to challenge customers
Right Age, Right Sale: Your Guide to Age-Restricted Sales Compliance
Are You Confident Your Business is Compliant?
If you sell alcohol, tobacco, vapes, or knives, you have a legal responsibility to prevent underage sales. Failure to comply can result in:
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Fines of up to £20,000 for underage alcohol sales
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Loss of your licence
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Reputational damage and loss of customer trust
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Many retailers fail test purchases because of simple mistakes—don’t let your business be one of them.
Your Responsibilities:
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Check ID – Always ask for proof of age if a customer looks under 25.
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Challenge 25 – This policy helps protect your business and makes refusals easier.
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Keep a Refusals Register – Track any sale refusals to demonstrate due diligence.
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Train Your Staff – Ensure employees understand the law and how to enforce it.
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Need support? We provide FREE resources to help you stay compliant.
FREE Compliance Resources for Retailers
If you sell alcohol, tobacco, vapes, or knives, you have a legal responsibility to prevent underage sales. Failure to comply can result in:
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E-Learning Modules – Staff and manager training on ARS compliance, ID checks, and refusals.
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Refusals Register Template – Easily track refusals to protect your business.
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Challenge 25 Compliance Guide – Everything you need to implement best practices.
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Get Instant Access – It’s Free!
Why This Matters
Many retailers assume their store is compliant, but have you checked?
Fake IDs are more convincing than ever
Retailers don’t monitor refusals or conduct refresher training
Enforcement is increasing, and penalties are tough—stay ahead by making compliance part of your daily routine.
🚀 FAQs – Got Questions?
Can I access resources for free?
Yes, a lot of our resources are completely free for retailers. We have some paid e-learning modules.
Who would benefit from completing the e-learning?
All employees and managers involved in selling age-restricted products.
What if I need more support?
You can get in touch with your Local Authority Trading Standards team.
How do I know if my store is compliant?
Use our ARS Compliance Checklist to check your processes.
Need more help?
Contact us at []
Ready to Protect Your Business? Start Now.
Help is available to keep your business compliant.
